Let Me Tell You How It All Began
In 1999, I stepped into the tourism industry as a young field guide with a big dream to share Tanzania’s breathtaking beauty with those willing to explore. I started off at renowned hospitality brands like Singita and andBeyond. Although I'd always felt a pull toward nature, it was those early years that opened my eyes to just how transformational travel can be when approached with heart and authenticity.
The story of Safari King began back in 2003, when I was guiding a group of families from the United States. Among them was a retired teacher named Theresa Fonseca. After an incredible safari together, I drove them to the airport for their flight home. Before parting ways, Theresa and I exchanged email addresses.
Some time later, I received an email from her saying she had sent me a cash gift via Western Union. To collect it, she also had to send me a password. That password was “SAFARI KING.” The moment I read it, something stirred deep within me—a voice that said: “This is the name of your safari company.”
From that moment, the dream took root. In 2008, I officially registered Safari King Travel Adventures Ltd, turning that inspired moment into the foundation of the company I proudly lead today.
Over time, I realized that people don’t journey to distant lands simply because they have extra funds. They do it because they crave something deeper a soulful encounter with the wild. This realization lit a spark inside me. What if I could bring travelers not just on a holiday, but into a space where nature rejuvenates and inspires them, perhaps more deeply than they ever expected? That’s when Safari King Africa came to life.
Today, I’m incredibly proud of the team we have built. We’re not just about booking safaris; we’re about revealing the essence of Tanzania its wildlife, its people, and its raw, unfiltered landscapes. Whether you prefer multi-day adventures or a simpler day outing, everything we do revolves around creating transformative experiences that honor Tanzania’s beauty and cultural richness.
Why Tanzania?
For me, Tanzania is an endless canvas of wonder. We have the iconic Serengeti and its legendary migrations, the formidable summit of Kilimanjaro, and lesser-visited gems like Ruaha all drenched in astounding variety and teeming with life. Whenever a visitor experiences our region for the first time, I can’t help but sense their awe. It’s a humbling reminder of just how lucky we are to call this place home.
Our Vision for the Future
From the moment I first led travelers through Tanzania’s wilds, I knew I wanted Safari King Africa to stand apart. We care deeply about sustainability, not because it’s trendy, but because this land is part of our heritage it's our lifeblood. Our goal is to foster a culture of responsible tourism that uplifts local communities and preserves the land for the next generation.
As we expand, we’ll never lose sight of the personal touch that brought us here. It’s about the human connection between guides and guests, visitors and wildlife, and every individual and the environment. We believe travel should be both an adventure and a lesson in humility.
Thank you for following along in this story, which began with a simple dream and continues every time someone new discovers the magic of Tanzania.
Let’s keep exploring the wonders of this world together.
Anicet Philip Maro
Founder of Safari King Africa